Digging into Facebook ads: finding clues that indicate a scam pattern

The paper by Bitdefender developer Andrei Serbanoiu, titled Digging into Facebook ads: finding clues that indicate a scam pattern and presented at the recent Virus Bulletin conference, is now available from the Bitdefender website, here.

Based on a six-month analysis, the paper focuses primarily on a scam assessment model for Facebook ads. The researcher digs for clues and spam patterns replicated in these personalized commercials. Furthermore, the paper analyzes the distribution of topics (weight loss, replica watches, work-at-home scams etc.), then the attributes the ads share with spam. The presentation also shows the shortcomings of Facebook ad policy enforcement through examples.

About the author


Razvan Stoica is a journalist turned teacher turned publicist and technology evangelist. When Bitdefender isn't paying him to bring complex subjects to wide audiences, he enjoys writing fiction, skiing and biking. Razvan Stoica started off writing for a science monthly and was the chief editor of a science fiction magazine for a short while before moving on to the University of Medicine in Bucharest where he lectured on the English language. Recruited by Bitdefender in 2004 to add zest to the company's online presence, he has fulfilled a bevy of roles within the company since. In his current position, he is primarily responsible for the communications and community-building efforts of the Bitdefender research and technology development arm.